Did you know that, as you read this, there are a whopping 181 million active websites on the internet? With that number, it’s easy to see how fast your website could fade into oblivion.
Nonetheless, one of the proven techniques you can employ to safeguard your website from suffering that fate is by starting a blog. This article explores why blog post content is the key to ranking well on Google. Read on.
1. Blog Post Content Keeps Your Website from Going Stale
Every time you look for information online you probably also check to establish when the information was actually posted. When you realize the website hasn’t been updated for a while, your trust in the information dwindles. The next logical step you take is to exit the site and look for one with up-to-date posts.
Google keeps an eye out for websites that regularly post new content. It tells them that the website is thriving and has fresh blog content for internet users. Its search engine algorithms, therefore, have more reason to index your website and move it up the SEO ladder.
But, where exactly would you post this new content anyway? Setting up a blog on your websites is a great start. It’s the best tool to use to post content often.
2. People Stay on Your Website for Longer
Google works by ranking websites based on how beneficial it is to its users. Therefore, when a user enters a query in the search bar, Google presents them with a list of websites that it believes has information that’s relevant to the user’s query.
If the user proceeds to click on the first result but exits the website a few short seconds later, that tells Google that the website doesn’t have relevant information that’s related to the user’s question. That hurts the website’s rank.
The whole idea is to keep your website visitors plugged in longer. The only way they can do this is if they’re reading a long-form post on your website. If they enjoy your blog content, they may end up clicking on another link that takes them to another post on your site.
Longer posts that average 1,890 words do better than their shorter counterparts. So, post relevant and captivating long-form SEO content to improve your sites search engine ranking.
3. Enables You to Take Advantage of Long-Tail Keywords
Search Engine Optimization (SEO) goes beyond targeting specific keywords that are most relevant to your business. For instance, if you sell ski boots, you’d expect your website to rank first for the keyword “ski boots”.
Unfortunately, unless you’re the number one go-to brand in the country for ski boots, it’s quite difficult to achieve this, though, not impossible. You need to get into the mindset of the customer and anticipate what words or phrases they would use to get the information they need.
Something along the lines of “best ski boots on a budget” or “ski boots women’s sizes” are more likely to get you the results you want. These multi-worded phrases are called long-tail keywords.
As you can imagine, trying to incorporate them in the products’ descriptions of your site can be awkward, to say the least. However, they would fit in perfectly in a blog post that provides information about the particular product.
In this instance, a 2,000-word post titled “10 of The Best Places to Buy Ski Gear on a Budget” would accommodate those long tail keywords that you need to rank higher on Google. What’s more, your website will get traffic from people that you’re already directly targeting.
4. It Provides the Perfect Opportunity for Internal Linking
In SEO, content is king, and links play a pivotal role when it comes to content marketing. What better way to get links than by using those that lead to other sections of your website? Remember, the whole idea behind ranking well on Google is to try as much as possible to keep your website visitors on your page for longer.
One of the most common mistakes people make in SEO is failing to point users from one page of their site to another. With blog posts, the opportunities to place internal links really come alive. The more you add pages that feature great content, the higher the chances are to link those pages to each other.
Use the anchor text displayed on the target URL to tell the search engine what the content on the destination page you’re linking to is about. This strengthens its connection to how Google’s algorithms view your target keywords.
5. External Links Are Important Too
This is the Holy Grail of SEO. It is the stamp of approval that your peers consider your website an authority in a particular niche. Creating content that attracts external links from people who want to link back to your website tells search engines that your website is relevant, authoritative and trustworthy.
A blog is the most straightforward way to do this. So fill up your blog with great information and attract traffic from the most unlikely of sources.
6. Connecting with Your Audience through Your Blog is Great for SEO
When your audience loves your website content, they’re more likely to hit the share button to let their friends know about it. This, in turn, drives more traffic to your site which is great for your ranking on Google.
They are also more likely to return for another dose of great content. Getting repeat visitors to your site communicates to search engines that people really like it. In return, they raise your authority level.
Final Thoughts
From an SEO perspective, ranking highly on Google is great and all, but, your primary focus should be to post content that connects you with your audience. Once you have this in the bag, ranking highly on Google will come naturally.
Did you enjoy reading this post? Check out some useful hacks you can use to come up with brilliant blog ideas.
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